YOUR NEXT VEHICLE.
YOUR WAY.
Whether the right vehicle is already on our lot or waiting to be found across the country, we'll help you find it. Straightforward pricing, personal service, and no pressure to settle.
A better way
to find your fit.
We don't start with a sales pitch. We start with a conversation about what you actually want.
What are you looking for?
Tell us what you need and what matters most. Not sure yet? We can help you figure it out.
On our lot. Or beyond it.
We'll look at vehicles on our lot and beyond it, including options across the country.
Make an informed choice.
We'll explain your options and pricing, answer questions, and let you decide.
Local people.
A fresh approach.
“Trust isn't a sales pitch. It's how we do business.”
Rugged Auto Group was founded in Moab in 2026 by Ian Douglas with a simple idea: buying a vehicle should feel personal without feeling pressured.
We're a dealership, but we don't believe the best choice is always the one already on the lot. Our job is to listen, help you explore your options, and make the process clear from the start.
Tell us what you need ↗Tell us what you're looking for.
Start with just your name, number, and the kind of vehicle you have in mind. We'll follow up personally to talk through the options.
Rather talk to someone now?
Call (435) 260-5200 ↗Before we get started.
How does pricing work when you find a vehicle for me?
We discuss the available options and pricing with you before you make a decision. You can ask questions at every step, and there is no pressure to settle for a vehicle that is not right for you.
Do you actually have vehicles for sale on your lot?
Yes. We're a dealership with vehicles available locally. We can also help source a vehicle from outside the area when the right fit isn't already on our lot.
Can you find a specific vehicle for me?
Tell us the make, model, features, and budget you have in mind. We'll talk through what's available and whether we can help locate the right match.
What if I don't know exactly what I want?
That's completely fine. Tell us what you need your vehicle to do, what matters most, and your budget. We'll help you narrow the options.
Do I need an appointment?
Yes. We're located at 134 Tangren Lane in Moab, Utah, and meet with customers by appointment so we can give you our full attention.
Do I have to fill out the form?
Not at all. You're welcome to call us directly at (435) 260-5200.
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